Almost Rolled It | Off-Road & 4x4 Apparel, Printed in the USA

Last Updated: October 30, 2026

This privacy policy (this “Privacy Policy”) describes the practices of Almost Rolled It | Off-Road & 4x4 Apparel, Printed in the USA (“Almost Rolled It | Off-Road & 4x4 Apparel, Printed in the USA,” “we,” “our,” and “us”) with respect to the personal information we collect from or about you when you use our websites or services (collectively, the “Services”). If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, “Personal Information” means any information relating to an identified or identifiable individual.

Products and memberships on the Services are sold by Fourthwall, Inc. (“Fourthwall”), our merchandising partner and merchant of record, which also processes donations. Fourthwall uses the information you provide at checkout to complete and support your transaction as an independent controller under Fourthwall’s Privacy Policy, and shares order and customer details with us. Fourthwall’s Merchandise Privacy Policy explains how Fourthwall handles your order information. Fourthwall also hosts our website and provides certain services to us, such as analytics and message delivery. We, not Fourthwall, are responsible for our own content, communications, marketing, mailing lists, giveaways, and any apps, embeds, scripts, or integrations we add.

What information do we collect?

Personal information you provide:

We collect certain Personal Information you provide to us through:

• Your access or use of the Services;
• Your electronic communications with us, such as when you inquire about the Services, including in regard to the merchandise and other products available through our website;
• Your subscription to our newsletters or updates;
• Your registration for membership offerings available through the Services;
• Your participation in giveaways, contests, or other promotions we run; and
• Your offline communications with us, such as in-person communications.

The Personal Information we collect when you provide it directly to us may include, but is not limited to, the following types of information:

• Account Information: When you create an account with us, we will collect information associated with your account, including, to the extent applicable, your name, contact information, and membership and transaction history.
• Purchase/Registration Information: When you make a purchase or attempt to make a purchase using the Services, Fourthwall collects your name, email address, shipping address, and phone number as the seller and shares order details with us.
• Financial Information: When you make a purchase using the Services, Fourthwall and its payment providers may collect the payment information you are required to provide when making such purchase.
• Transaction Information: When you make a purchase using the Services, we receive from Fourthwall information about the transaction, such as the purchase amount, product purchased, and date of purchase.
• Communications: When you communicate with us, we collect your name, contact information, and the content of any messages you send us. Messages sent to our support email address go to Fourthwall’s support team, which forwards messages intended for us to us.

You are not required to provide any information to us, but some features of the Services may not be accessible to you unless you provide certain information.

Personal information you automatically provide when you use the Services:

We or certain of our vendors may collect the following Personal Information that you automatically provide when you use or interact with the Services:

• Log Data: We may collect information that your browser or device automatically sends us when you interact with the Services, such as your IP address, your browser type and settings, and the date and time of your interaction with the Services. Certain of our vendors may collect this information on our behalf.
• Usage Data: We may collect information about the way you use the Services, such as the frequency of your use, the types of content that you view or engage with, the actions you take, and ways in which you navigate the Services. Certain of our vendors may collect this information on our behalf.
• Device Information: We may collect information about the device you use to interact with the Services, such as the name of the device, the device’s unique identifiers (e.g., IDFA or Android ID), and its operating system. Certain of our vendors may collect this information on our behalf.
• Location Information: We may collect information about your general location that we infer from your IP address. Certain of our vendors may collect this information on our behalf.
• Cookies, other Tracking Technologies and Analytics: We and those of our vendors that provide us online analytics products may use cookies, clear GIFs, pixel tags, and other tracking technologies to collect information about your interactions with the Services and about the computers and devices (including mobile devices) you use to access the Services. These technologies help us understand user behavior, personalize preferences, perform research and analytics, and improve the Services. With these technologies, for example, we or our vendors may be able to tailor the Services to your needs, save your password in password-protected areas, track the pages you visit, help us manage content, and compile statistics about usage of the Services. We or our vendors also may use certain of these technologies in emails we send to you and other users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but your browser may allow you to modify your browser settings to decline cookies if you prefer. If you disable cookies, you may be prevented from taking full advantage of the Services, because the Services may not function properly. You can manage your consent for this website here. Fourthwall also uses cookies for checkout, fraud prevention, and its own analytics and advertising, as described in Fourthwall’s Merchandise Privacy Policy.

Personal information we receive from third parties:

We may also collect Personal Information when it is provided to us by Fourthwall (for example, order and customer details) and the other vendors we use in connection with providing you the Services. We may combine the Personal Information you provide us, either directly or automatically, when you use or interact with the Services, with the Personal Information we obtain from such third parties.

How do we use Personal Information?

We use Personal Information for the following purposes:

• To provide, maintain, improve, and enhance the Services;
• To communicate with you, provide you with updates and other information related to the Services, provide information that you request, respond to comments and questions, and otherwise provide support;
• To understand and analyze how you use the Services and to develop new products, services, and features;
• To investigate and prevent fraud, and respond to trust and safety issues that may arise;
• To provide the memberships, benefits, and other offerings you obtain through the Services;
• To protect the safety and integrity of our users, employees, other parties, members of the public, and the Services;
• For marketing purposes;
• To conduct analysis and develop insights that enable us to operate, protect, make informed decisions, and report on our business;
• For compliance purposes, including enforcing our legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
• For any other purpose for which we provide notice to you.

Aggregated or De-Identified Information: We may aggregate or de-identify Personal Information so that it can no longer be used to identify you. We may use aggregated or de-identified information for any purpose, including, without limitation, to improve and add features to the Services, to conduct research and for other similar purposes. We may also share aggregated or de-identified information with third parties, including without limitation, advertisers, promotional partners, sponsors and event promoters. We may collect aggregated or de-identified information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use aggregated or de-identified information in anonymous or de-identified form, and we will not attempt to reidentify the information, unless required by law.

Disclosure of Personal Information

We may disclose Personal Information to the following third parties or in the following circumstances without providing further notice to you:

• Affiliates: We may disclose Personal Information to our affiliated entities, including our subsidiaries.
• Vendors and other Service Providers: We may disclose Personal Information to vendors and independent contractors who perform services on our behalf, including Fourthwall, which hosts and operates our website and provides services such as analytics and message delivery on our behalf, and the email marketing, analytics, advertising, and other tools we choose to connect to the Services. Our vendors and independent contractors provide such services as: data storage, analytics, billing, marketing, product content and features, customer service, security, fraud prevention, and legal services.
• Safety and Protection of Us and Others: We may disclose Personal Information to appropriate third parties if we believe in good faith that doing so is necessary or appropriate to protect or defend the rights, safety, or property of us or other parties, including to defend or enforce this Privacy Policy or any other contractual arrangement between you and us.
• Legal Requirements: We may disclose Personal Information to government authorities or other third parties if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
• Business Transfers: We may disclose Personal Information to counterparties or their service providers in any strategic transaction, reorganization, bankruptcy, receivership, or transition of service to another provider in connection with the diligence process for any such transaction.
• Consent/At Your Direction: We may disclose Personal Information to nonaffiliated third parties if you give us consent to do so.

Online Analytics and Tailored Advertising

Online Analytics:

The Services may use analytics services provided by Fourthwall on our behalf and third-party web analytics services we choose to connect, such as Google Analytics. These vendors use the sort of technology described in the “Personal information you automatically provide when you use the Services” section above to help us analyze how you use the Services, including by noting the third-party website from which you arrive. The information collected by this technology will be disclosed to or collected directly by these vendors, who use the information to evaluate your use of the Services. The Services also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on.

Tailored Advertising:

Where we connect advertising tools to the Services (such as the Meta Pixel, TikTok Pixel, or Google Ads), the Services also make use of third-party advertising technologies to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (b) report how marketing content impressions and interactions with these marketing impressions are related to visits to our websites. The Services also allow other unaffiliated parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. Those parties that use these technologies may offer you a way to opt out of targeted advertising, as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with information linked to or derived from data you voluntarily have submitted to the Services (e.g., your email address) that may be disclosed to a vendor in hashed, non-human-readable form.

If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Digital Advertising Alliance’s (“DAA”) Consumer Opt-Out Link and/or the European Interactive Digital Advertising Alliance to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content may not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit these opt-out pages, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective.

What are your rights with respect to your Personal Information?

Depending on your location, and to the extent the applicable data privacy laws of that jurisdiction apply to our collection of Personal Information as described in this Privacy Policy, you may have certain rights with respect to the Personal Information we collect, including:

• The right to access your Personal Information;
• The right to receive information about how we process your Personal Information;
• The right to correct inaccurate Personal Information;
• The right to delete Personal Information;
• The right to transfer your Personal Information to a third party;
• The right to restrict how we process your Personal Information;
• The right to object to how we process your Personal Information, including for direct marketing; and
• The right to lodge a complaint with your local data protection authority.

The exact scope of these rights depends on your location, and whether we are subject to the applicable data privacy laws of such jurisdiction. To learn more about your rights or to exercise them, please contact us at contact@support.shop.almostrolledit.com. We may request you provide us with information necessary to confirm your identity before responding to your request. For Fourthwall’s own processing, please contact Fourthwall as described in Fourthwall’s Privacy Policy.

Residents of the European Economic Area, United Kingdom and Switzerland

Almost Rolled It | Off-Road & 4x4 Apparel, Printed in the USA is considered the “data controller” of the Personal Information we handle under this Privacy Policy. Fourthwall is a separate controller for its processing as the seller and for running, securing, and improving its platform, and is our processor when it processes Personal Information on our behalf (for example, to host our website, provide analytics, or deliver our messages). In other words, we are responsible for deciding how to collect, use and disclose this data, subject to applicable law. The laws of some jurisdictions such as the laws of the European Economic Area, the United Kingdom and Switzerland require data controllers to tell you about the legal grounds they rely on for using or disclosing of your Personal Information. To the extent those laws apply, our legal grounds are as follows:

• Contractual Necessity: We may use or disclose Personal Information to honor our contractual commitments to you. For example, we will process your Personal Information to comply with our agreements with you, and to honor our commitments in any contracts that we have with you.
• With Your Consent: Where required by law, and in some other cases, we use or disclose Personal Information on the basis of your consent. You may withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing that occurred before you withdrew your consent.
• Legitimate Interests: In many cases, we use or disclose Personal Information on the grounds that it furthers our legitimate business interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as in connection with providing customer service, offering or providing certain promotional activities, analyzing and improving our business, providing security for the Services, preventing fraud, and managing legal issues.
• Legal Compliance: We need to use and disclose Personal Information in certain ways to comply with our legal obligations, such as to comply with tax and accounting obligations.

Shine the Light

Under California’s “Shine the Light” law, California residents may request certain information regarding our disclosure of your information to third parties for their direct marketing purposes. We do not disclose your information to third parties for their direct marketing purposes.

Children’s Privacy

We do not knowingly collect, maintain, or use Personal Information of children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with Personal Information in violation of this Privacy Policy, then you may alert us at contact@support.shop.almostrolledit.com.

Security

We protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as no electronic transmission or storage of personal information can be entirely secure, we can make no guarantees as to the security or privacy of your personal information.

Retention

We keep your Personal Information for the time necessary for the purposes for which it is processed. The length of time for which we retain Personal Information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

International Transfers

We and our vendors, including Fourthwall, may store and process Personal Information in the United States and other countries outside the United States which may have data protection laws that differ from the laws of your country. Where required by applicable law, we use appropriate safeguards for these transfers, such as standard contractual clauses. You can contact us for more information about these safeguards and email us at contact@support.shop.almostrolledit.com for a copy.

Third-Party Links and Services

The Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or to any Personal Information you disclose to these third parties. We encourage you to read their privacy policies before providing any personal information to them.

Changes to this Privacy Policy

We may change this Privacy Policy to reflect changes in the law, our information practices or the features of the Services. We will indicate the date of the most recent update to the Privacy Policy at the beginning of the Privacy Policy. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, please contact us at contact@support.shop.almostrolledit.com. For questions about Fourthwall’s own processing of your Personal Information, please contact Fourthwall at privacy@fourthwall.com.